About Us

Where we come from

Selected menswear

Our love for select men's fashion and the football casual lifestyle is reflected in our broad but clearly structured brand portfolio.

In addition to classic and well-known brands such as Adidas Originals, Barbour, Baracuta and Lyle & Scott, we have also been focusing on up-and-coming and innovative brands from all over the world since our founding.

Adidas
Baracuta
Barbour
CP Company
Edwin
Lyle & Scott
New Balance
Paul & Shark
The North Face
Unfair Athletics
Peaceful Hooligan
Weekend Offender

It is important to us that every customer finds the right garment for themselves and is completely satisfied with their selection.
We create a blend of classically elegant menswear and a sporty, casual look. Our experienced team is part of the casual scene itself, is in regular contact with our brands, and is happy to help you choose in-store or online.

The Smart Dresser - C.P. Company Goggle Jacke ABOUT US

CASUAL LIFESTYLE FOR GERMANY

Since summer 2015, we have been offering a broad but clearly structured range of men's clothing and lifestyle products. However, the idea and passion for what we do today originated long before that. From the very beginning, we were inspired by the well-dressed casuals in the English stands and pubs, which also sparked the idea of ​​bringing something similar to Germany. This was the starting point for our ever-growing online shop, a hub for stylish fashion and advice. With our brand portfolio, we entered completely new territory in the German-speaking world when we opened our shop in August 2015. The true beginning of the football casual lifestyle in Germany.

We are particularly proud of our retail store, which opened in October 2016 in the heart of Berlin. Located in the Scheunenviertel (Almstadtstraße 5, 10119 Berlin), The Smart Dresser has since become synonymous with a growing yet carefully curated selection of select labels. Through attention to detail, countless tips, and friendly conversations with our customers, our store has established itself as a destination for casual and well-dressed fashionistas.

VISIT US

Online shopping – easy and uncomplicated

At our online store, it's important to us to offer every customer the greatest possible convenience and service, from their first visit to the website to receiving their order. If any questions arise, we make every effort to resolve them as quickly as possible.

All products

WHY ORDER ONLINE FROM THE SMART DRESSER?

  • lightning-fast shipping
  • Free delivery within Germany for orders over 65€
  • Fast and helpful contact in German and English
  • no fluctuating exchange rates and fees
  • more than 10 payment methods
  • Dimensions for each item on request
  • Experienced customer service for size and style questions
TOP ADDRESS FOR CASUALS

The first address for casuals

A small but important detail of our daily work is the Matchday Outfit of the Week, which we present to you weekly online and in-store. We offer our customers stylish combinations from various brands for their weekly trip to the stadium or that long-awaited vacation. Suitable for the season, current trends, and always eye-catching. If you're enthusiastic about the Matchday Outfit, you can expect a discount or a free gift.

We are delighted that the casual lifestyle has arrived in Germany and that The Smart Dresser is contributing to this.

Matchday Outfit