In 1971, Massimo Osti founded the Chester Perry brand in Italy, which was later renamed CP Company and has since achieved absolute cult status. He was one of the first to perfect the process of garment dyeing. In contrast to the traditional method of dyeing the base materials before production, the finished garments were dyed in the final step. This process increased the intensity and uniqueness of the colors many times over, making Massimo Osti a pioneer in this field.
Since then, CP Company has stood for functional design and high-tech materials. The timeless style and classic colors are reflected primarily in its jackets, sweatshirts, and polo shirts. The brand is particularly characterized by the goggle lens, which is often used as CP Company's logo. The label gained particular attention in 1988 with its Miglia Goggle Jacket, which was created specifically for the riders of the Mille Miglia road race in Italy. The goggle lenses in the hood, still popular today, served as both "vision protection" and "driving glasses."
Even today, CP Company's goggle jackets, hats, and sweaters are still inspired by the ideas and innovations of its founder, which are still valued today and never lose their relevance.
The Smart Dresser offers a balanced mix of understated polo shirts and sweatshirts, innovative jackets and tops with the famous Goggle lenses.