Reebok

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Reebok
Reebok

It all began at the end of the 19th century, when the family business JW Foster and Sons was founded in Bolton, Great Britain, to manufacture running shoes. By 1924, the company was producing racing shoes for all athletes at the Summer Olympics. As a joint venture, two grandchildren founded the Reebok brand in 1958. Twenty years later, entrepreneur Paul Fireman purchased the license and introduced it to the US market. Initially, Reebok shoes were the most expensive running shoes available, priced at $60, making them very exclusive.

PUMP it up!

Reebok is particularly known for its technologies and innovative products—such as the PUMP system, which allows the wearer to customize the shoe for a better fit and support. Today, the Classic Leather sneaker, with its classic leather stripe on the side, is particularly popular. The Union Jack logo emphasizes that the Reebok Classic Leather sneaker has been an iconic sneaker for decades. Available in a variety of colors, this classic delights customers around the world.

Performance sneakers on the next level

The legendary Reebok Insta Pump Fury shoes, with their striking design, were introduced to the public in 1994. The designer, Steven Smith, still designs for Adidas and New Balance today. This performance running shoe is particularly known for its striking colors and distinctive look. To this day, it remains a popular model among sneaker fans and collectors. This iconic shoe is a tribute to Reebok's commitment to innovation and design and is still considered by many to be a masterpiece of shoemaking.

High-quality and world-famous

Reebok is now internationally renowned and, in addition to sneakers, also produces athletic wear such as sweatshirts, T-shirts, and shorts. Anyone looking for functional and fashionable footwear as well as first-class accessories such as beanies, sports bags, bottles, or socks knows that Reebok is the right choice. It's no wonder that Reebok is also worn by celebrities and, thanks to its popularity, is shaping international pop culture.