Collection: The Smart Dresser

Since summer 2015, we have been offering a broad but clearly structured range of men's clothing and lifestyle products. However, the idea and passion for what we do today originated long before that. From the very beginning, we were inspired by the well-dressed casuals in the English stands and pubs, which also sparked the idea of ​​bringing something similar to Germany. This was the starting point for our ever-growing online shop, a hub for stylish fashion and advice. With our brand portfolio, we entered completely new territory in the German-speaking world when we opened our shop in August 2015. The true beginning of the football casual lifestyle in Germany.

We are particularly proud of our retail store, which opened in October 2016 in the heart of Berlin. Located in the Scheunenviertel (Almstadtstraße 5, 10119 Berlin), The Smart Dresser has since become synonymous with a growing yet carefully curated selection of select labels. Through attention to detail, countless tips, and friendly conversations with our customers, our store has established itself as a destination for casual and well-dressed fashionistas.