Unfair Athletics was founded in Germany and has developed within a few years into one of the most prominent streetwear brands in the German-speaking area. The aesthetic combines influences from hip-hop, martial arts, and urban street culture – with a confidence that polarizes. The brand name alone regularly sparks discussions, and that is exactly the intention.
The brand has made a name for itself through smart collaborations – the partnership with Alpha Industries was a true statement piece. Unfair Athletics serves a community that values authenticity and does not follow mainstream trends. In the rap and urban scene, the pieces have long been standard gear.
To the frequently asked question: Is Unfair Athletics political? The short answer: No. Unfair Athletics is a lifestyle brand, not a political project. The aggressive brand appearance reflects an attitude, not a political agenda. Wearing the label makes a fashion statement – nothing more, nothing less.
Unfair Athletics delivers above-average quality for the price point. The sweaters and hoodies usually use a heavy cotton-polyester blend (approx. 300–350 g/m2) that retains its shape after multiple washes. The inside is often brushed – comfortable on the skin and warm enough for the German winter.
T-shirts mostly come in 100% cotton around 180 g/m2 – solid mid-range quality. The prints are mostly screen prints, which are much more durable than cheap transfer prints. For jackets, Unfair Athletics relies on functional materials: nylon outer layers, sometimes with Teflon coating, lined with light padding or mesh. The technical jackets from collaborations (e.g., with Alpha Industries) use the MA-1 typical flight nylon – extremely robust.
Unfair Athletics cuts its pieces mostly in a modern streetwear fit: not too tight, not too loose, with a slightly dropped shoulder on hoodies and jackets. This gives a casual streetwear vibe without looking baggy.
T-shirts fit true to size (TTS) to slightly larger – if you want a fitter look, take your normal size. For the classic streetwear fit, TTS is perfect. Hoodies: We recommend ordering TTS here. The hood fits well on most models, even over a cap. For jackets, better take TTS; they are already cut with some room so that a hoodie fits underneath without problems.
Entry: An Unfair Athletics T-shirt with brand logo (approx. 35–40 EUR) – affordable, instantly recognizable, and available in various designs. The perfect test to see if the brand suits you.
Mid-Range: The hoodies (approx. 65–85 EUR) are the heart of Unfair Athletics. Heavy fabric, clean designs, everyday suitable and warm. In autumn and winter, practically a uniform in the scene.
Sale Tip: In our sale section, you regularly find Unfair Athletics pieces from past seasons at reduced prices – same quality, better price.
Unfair Athletics works best in an urban context. A hoodie over jogging pants – the classic. For a slightly more grown-up look: Unfair Athletics T-shirt under an open shirt jacket, paired with black jeans and white sneakers.
In winter, layering is key: Unfair Athletics hoodie under a puffer jacket or parka, with cargo pants and boots. Avoid a complete head-to-toe look of one brand – one or two Unfair pieces per outfit are enough, the rest stays clean and monochrome.
We built The Smart Dresser in Berlin because we believe good streetwear deserves a store that understands it. Unfair Athletics is part of the core assortment for us — the brand has exactly the attitude that fits our store. No mainstream, no compromise.
✓ Authorized dealer — 100% original goods directly from the distributor, no grey imports
✓ Berlin store — try on hoodies, jackets, and tees on site and compare different fits directly
✓ Personal advice — we know the fits and honestly tell you whether you need M or L for the hoodie
✓ Fast shipping
✓ 21-day returns — free and uncomplicated, no fine print
✓ Sale pieces from past seasons — in the sale section, you regularly find reduced Unfair Athletics items, same quality at a better price
If you like Unfair Athletics, also check out Weekend Offender and Peaceful Hooligan — different vibe, but the same uncompromising attitude.