Collection: Lacoste

The Lacoste brand was founded in 1933 by French tennis player René Lacoste. Lacoste is considered the first clothing company to visibly display its brand logo on its clothing, making it a pioneer in the fashion world. The crocodile, which serves as Lacoste's corporate logo, dates back to an incident in the early 1920s. While window-shopping in Boston, teammate Pierre Gillou promised René Lacoste an alligator-skin suitcase if Lacoste won the match that was taking place that same day. Lacoste lost the match, but the nickname "The Crocodile" stuck and was picked up by the press. Lacoste eventually had a green crocodile sewn onto the chest of his tennis clothing, and thus the famous logo was born.

From a small sports label to a fashion brand

Today, the logo adorns a wide range of clothing and fashion accessories, and the little crocodile is known worldwide. Our online shop carries a large selection of seasonal items. From T-shirts and polo shirts to sweatshirts, jackets and hoodies, to socks and underwear, you can buy everything online. Of course, you can also order other items such as comfortable jogging pants, belts and bags, as well as comfortable shoes from the Lacoste brand in our shop at affordable, fair prices.