In 1987, an Italian travel bag manufacturer began realizing his vision of outdoor clothing that was both practical and functional for everyday use – true to the motto: ready for any journey. In 1990, Giuliana Rosset founded the Napapijri brand in Italy's Aosta Valley, in the shadow of Mont Blanc. The conditions of the founding location still play an important role today and have defined the spirit of the label from the very beginning. A key feature is the Norwegian flag, which adorns every Napapijri garment and ensures its high recognition value. The logo is derived from the translation of the word "Napapijri," which means "northern polar circle." The brand's philosophy reflects the claim to produce functional, fashionable, and everyday clothing. Napapijri stands for high-quality materials and innovations.
The Rainforest Jacket, in particular, has emerged from the company's years of work. It is an absolute Napapijri classic and reappears in a unique form every season. It is an overcoat that impresses in winter with its special lining and is water-repellent thanks to its functional materials. In the summer season, this iconic jacket appears as an unlined jacket. The basic model of the Rainforest Jacket is known for its front pocket. The popular pocket version of the model also has two additional side front pockets, which provide increased comfort and storage space. Whether for everyday wear, on a weekly trip into nature, or at the stadium, the Napapijri Rainforest Jacket always cuts a fine figure and truly stands for the motto: "ready for any journey."
As is often the case, The Smart Dresser relies on well-known and tried-and-tested pieces that retain their understated and classic look.