Collection: Peaceful Production

Peaceful Hooligan – while the name might still put off some shoppers here, the small team from Stoke-on-Trent has earned a respectable reputation on the island. Not only because the term "hooligan" causes much less excitement there, but also because the small team hasn't lost touch with their roots and continues to put a lot of love into their collections. A look into their own wardrobe revealed a lack of suitable clothing for a visit to the stadium, so they took matters into their own hands and got the project rolling.

While many brands and companies adorn themselves with the ever-popular "Against Modern Football" slogan, the guys from Peaceful Hooligan consider it one of their guiding principles. In a time of ever-increasing season ticket and beer prices, they want to be able to at least refresh their kit at a reasonable price without having to skimp on quality or innovation.

The brand logo is the characteristic dove of peace, surrounded by barbed wire.

With excellent value for money, clean cuts, and an eye for the perfect accessory for the stands, the brand has also made a name for itself here in Germany. However, the owner-managed company isn't interested in any hype: healthy growth in a small selection of German stores is more important to them than quick cash.

From rain jackets for globetrotter to stylish polo shirts for casual wear and windbreakers for football enthusiasts – Peaceful Hooligan has something for every kind of football fan.